Popular micro-blogging platform and one of the leading social networking
sites Twitter has all the
potentialities to become an advertising
broadcast medium in near future just like radio or television.
A recent study has revealed that in Twitter users are quite reluctant to
read what others might have tweeted, as they mostly post their own tweet
messages on the time being. A large number of users don’t bother about the
tweets which have been posted by other users on a regular interval.
The study mainly used social media as a primary laboratory for the
experiments on social science, and it tried its best to find the relevant
answer to what motivate the daily coveted users to tweet whether it’s to gain
popularity by gaining as much followers as they could, or sharing opinions on a
particular event or topic, or just broadcasting their own thoughts in front of
the larger world.
Two famous researchers named Oliver Toubia and Andrew T. Stephen had a firm
look on the overall twitter activity of 100 different twitter accounts, which
was prepared by their assistants on a trial and error method, for almost a
period of 60 days i.e. two months. The research assistants eventually followed
around 2,500 random Twitter users who are not celebrity or have not been
associated with any of the large corporation or organization. One thing that
they monitored during the study period is that the increase of followers’
numbers seriously affects the overall Twitter activity of a user.
Another highlighting fact of the study is that the ‘so called’ popular
users who are enjoying having more than 10,000 followers and those who are
having very small number of followers showcased absolutely null change in their
twitter activity. While the mid range users with a follower database of 13 to
26 displayed significant boost in their tweeting activity.
The study also revealed that the users who are currently having a modest
twitter followers’ database from 62 to 245 generally did not post frequently,
as their followers increased with time being. These types of users were
eventually very much cautious about what materials/contents they were tweeting.
This simply establishes the fact that people is more likely to gain followers
than to express or broadcast their views via using the Twitter medium.
Stephen also mentioned that various institutions and several celebrities
would keep posting relevant information from their verified profiles to the
people who are interested in it. So what does that mean? I think this is making
Twitter as the medium of a new advertising broadcast channel while comparing to
a socially engaging and interactive platform.
The study also added that after signing up to the Twitter, a new user is
more likely to post all their stuffs, but they would generally find a lot of
trouble for finding people to read them. So very soon it becomes a one- way conduit
for generating information.
If it goes on like this only then very soon Twitter will turn into a
more like advertising broadcast channel for celebrities, corporations, and a
few high-end users to communicate with their fans, followers and subscribers.
How often do you tweet? Are you successfully engaging your followers to
your tweets? Do share it with us via comments. You can also follow us on
Twitter via @TechStake.
