As we all know Christmas is just a month away, and
undoubtedly one of the most the popular personal magazine creators Flipboard has
launched curated shopping catalogues in order to take full benefits of this
ongoing holiday shopping season.
The developers of the Flipboard have introduced a
new tool on last Monday which will help the users to highlight
their own favorite products in a nice-looking catalog-like format by displaying
their gift wish lists via their profiles (check the official blog post from Here). This digital tool has
been made in such a way that users can easily add links to it so that the
products can be bought by the potential buyers while browsing via the dedicated
selections on Flipboard's own application for iPhones and iPads or even Android smartphones.
At the time of writing this
article, many leading merchants and ecommerce sites including the likes of eBay Inc. and Gap Inc.'s Banana Republic have already started
showing their products through Flipboard catalogs.
Palo Alto based Flipboard was first launched as a startup and very soon
it successfully began to allow users to first curate and then put
together digital magazines on their favorite topics. According to a latest
reports more than 4.5 million different magazines have already been curated by
the Flipboard users till now. These magazines are focusing on different topics from
people's hobbies to their favorite brands or club teams or news.
It has to be mentioned here that Flipboard team members generally
include digital ads on many of the popular magazines, and it is one of main
sources of revenue for this startup. Flipboard also shares a part of its
revenue with more than 8,000 publishers who have joined the site to
earn money online.
Mike McCue and Evan Doll
set up Flipboard in 2010 with the aim of providing quality digital magazines
carrying the highlighting and trending content extracted from various links
that are actively shared on Twitter or
Facebook.
Recently McCue had announced that Flipboard already managed to attract more
than 90 million users so far. It has eventually become one of the most popular
and closely watched startups of the Silicon Valley.
However, Flipboard never disclose
its financial results officially as it’s a privately held company. As per
reports, the owners of this popular company have raised around $110 million from
the likes of Goldman Sachs Group, venture capitalists and other key investors.
Its worth to be mentioned
here that in 2007 McCue sold his last startup, a voice-recognition software maker
TellMe Networks, for $800 million to the IT giant Microsoft
Corporation. The other owner of Flipboard Doll used to
work for Apple Inc. as a senior engineer, and
he eventually helped to design the famous iPhones.
