Susan Buckner, who is eventually the Product
Marketing Manager at Facebook, said, "Brands now have another way of engaging
people on Facebook with compelling video experiences. We'll roll out
Premium Video Ads slowly and monitor how people interact with them."
The duration of these ads is 15 second that
will play automatically and pop up in news feeds. It will be designed to reach
large audience in targeted areas by the advertiser with sight, motion and sound
effects together. Facebook started testing with premium video ads at the end of
last year.
"Premium Video Ads are bought and measured in a way that's
similar to how advertisers already buy and measure ads on TV"
Buckner added.
As of now rates were not disclosed and online
reports and surveys are indicating that daily advertising targeting wide number
of members at prime time might cost as much as 2.5 million dollar a day.
Facebook has joined hand with Ace Matrix, a
company which will help Facebook to measure some creative components like watch
ability, meaningfulness, emotional resonance and few others.
This new addition will begin to appear in
Facebook users’ news feed within next few months.
Currently template of Facebook has been
changed a lot. There is a conspicuous gap between column of advertisement and
column of news feed. They are trying to add lot more things in the single
window. Its great but hopefully it will not be so clumsy interface that a user
feels irritating.
Wrap Up
We personally think that nowadays Facebook is trying to woo its
advertisers a lot by providing the potential business owners extra spaces in
the newsfeed along with quite a few other related advantages. Probably the
social networking giant is preparing to take on the mighty Google in terms of
revenues from the advertisements.
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