Mobile applications have earned tremendous popularity over past few years, and several talented developers have become millionaires only by marketing their apps effectively in the worldwide market. As we all know that the number smartphone owners are continuously rising with a very high acceleration rate. Many global mobile making companies are frequently offering much affordable smartphones to the users.
Now the question is how to use this emerging potential market to make some decent money out of it. Well, smartphone users love to install cool apps to their phone to make their life exciting, to stay updated with latest news, to check health and other details or even to reduce their monthly phone cost. There are many types of apps that are currently available for download in various leading app stores. Some of them are free and some of them are paid. Millions of applications are being downloaded by the smartphone users in every day from every single corners of the world.
By now you might have understood the immense possibilities of choosing successful career of a mobile application developer. There are several examples of such entrepreneurs who developed a successful app and became a well-known celebrity, and currently they are literally minting money. If you have proper skills in this base then the future is huge for sure.
Today I’ll not discuss about how to develop a mobile application, rather I’ll try to focus on the effective ways of promoting a mobile app to make decent money out of it. Suppose you have developed a killer app with all the advanced and cool features. But is that enough to ensure the success of it in the global market? Certainly not, as your app must need to secure a dedicated position in the app store to attract worldwide users towards it.
As a mobile app developer, you must adapt an effective marketing strategy for your app. This is the first and foremost thing to do for sure. It’s true that the features of the app will certainly attract downloads and installs, but without a proper promotional strategy it is next to impossible for the app to get an insignificant number of downloads.
People have become more and more smart over the years, and it is not that easy to fool them with some crappy apps. It is very crucial to market your new mobile app effectively, and provide exact explanations of all of its best features to attract the much-needed attention of the targeted users. However, you also need to update your app repeatedly by adding new features into it to fulfill the interests of the existing users.
Now let’s dig into the main part of this article, and try to understand how you can promote your app effectively to earn money from it.
1. First Launch a Free Version of the App
Everyone loves freebies right, so it is the correct way to offer the free version of the app in the first period in order to create a solid buzz around it. You shouldn’t add your app directly into the paid category at the initial stages. First release the free version of the app with a few limited features to make people aware of it on the first place. This approach will surely help any users to decide whether your app will be useful to them or not. If your app is good enough, then it’ll engage the users, then you need to honor the feedbacks that are given by the targeted users. This will allow you to unveil the paid version of your app with loads of newly added features into it. You have to make the app special, and it must worth every penny, otherwise none will invest their money into it.
2. Different/Unique Approach of Presentation
The success of an app is directly proportional to the effective ways of presentation of it in front of larger audiences. It is the main key indeed, and the way you present your app to the people also makes a huge difference. Undoubtedly a unique and different style of presenting will attract the users towards it. It has to be mentioned here that the medium, on which the app is being presented, is equally important, and you need to choose the right medium for it with utmost care and intelligence. For instance, if your app is for educational purposes then you must promote it on popular educational websites and other related platforms that can drive more targeted users towards it. You should consider promoting the app in the leading social media sites like Facebook, Twitter, and LinkedIn too, as these sites have millions of active monthly users.
3. Regularly Study and improve your App after the launch
Many potential mobile app developers failed in this market, just because they had neglected their app after its launch. It’s not the correct way, as you must follow the after effects to understand its true potentialities. Suppose, you have launched your app in the leading app stores, and it is now available for download for the users. After that you need to invest some time of yours to study the usage data, feedbacks, number of downloads of the app. It is must do thing, and it will ensure the lead your app to the eternal success. You should devote yourself in improving the app in every manner possible, and for that you surely have to know what users are linking in your app and what they aren’t. As I mentioned before you must release periodic updates for the users to keep them engage with your app, otherwise they will find it boring after few days. You can offer some exciting bonuses to the active users by asking for their serious contributions towards the overall improvement of the app. It will definitely increase sales along with the download rates.
These are the top 3 tips to market your app, and make money out of it. Have you found this article useful? Do you have any other tips that can be added to this article? If yes, then please let me know by commenting below.
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