Canada-based multi-national mobile handset making company BlackBerry has finally started to offer many top level
premium applications of its recently launched BB10 OS platform for free. Basically it
is now relying on the popularity of its apps to bounce back, and bring back the
lost fortune.
BlackBerry has even started to provide exciting discounts on various
trending apps of categories like music, productivity and games for the
potential users. The company is thinking to boost up its net profit by
drastically changing the pay-out structure of its apps ecosystem. It is indeed
a very good decision, and it might help the company to stabilize once again.
A BlackBerry spokesperson recently said, "BlackBerry
is kicking off the winter festive season with a variety of offers on some of
its most popular apps on the BlackBerry World. The offers will roll out
throughout the month of December 2013."
The official spokesperson of the company said, "One free app per day from the likes of Angry Birds,
Pacemaker and Monopoly would be available for free download for a 24 hour
period.” He added, “BlackBerry
World has over 140k apps for BB10 OS. India, in particular, has been a robust
growth market for us from an apps standpoint, so I am confident that we will
see tremendous traction with these offers.”
Under the 2nd offer, BlackBerry will officially unveil its
much-awaited 'Hello Winter $0.99 Sale', in which it’ll allow the users to get
discounted price on purchase of any apps whatsoever during the entire month of
December 2013.
Some reliable sources have already revealed that almost 30% of total sales
of BlackBerry devices in India are of smartphones run on BlackBerry 10 mobile
OS platform. It means Indians have accepted this new platform quite well, and
now the company is trying its level best to use it to make some serious profit
by wooing the existing clients.
Currently BlackBerry is providing four different BB10-powered mobiles
India, and all of these smartphones are priced between Rs. 22,000 and Rs.
44,000.
Wrap Up
As we all know once BlackBerry was the undisputed king of the worldwide
smartphone market, but later it lost its position in the hands of other leading
smartphone making companies like Apple, Samsung and Nokia. Even the sales of
BlackBerry products have declined drastically as it failed to compete with the
other global leaders.
Recently it has changed its plan, and launched its most popular
messaging service BBM App to other operating systems including iOS and Android. The launch was
quite successful indeed, as it attracted 10 million downloads in first 24 hours of launch only. Now the company is placing big bets on its apps
in order to rake some additional revenues via it in the upcoming months to
come.
This is a smart move by the company to salvage what is left of them especially now that Android and iPhone has shown their dominance of the mobile market in 2013, they are simply preparing for next year to show they are still significant in the mobile world.
ReplyDelete@Nwosu- It's indeed a smart move...We all love the term 'FREE'...Isn't it?? And we must agree that the launch of BBM for Android and iOS was a hit....BlackBerry is trying many things, and the best one among them is to come up with this 'offering premium apps for free'...
DeleteOnly a try I must say. I don't think this will however increase their sales. And coming to BBM, I installed it on the first day and uninstalled it the third day. The thing is, the app market is already crowded with better apps. I think this is the end of the Blackberry era.
ReplyDeleteHi Kushal,
DeleteIt is your first Comment at 'TechStake'....Do come back again and share your views....I personally loved the launch of BBM for Android and iOS...It's quite good indeed....BB apps are damn costly, and that might be a strong reason of offering apps for free.....don't you think so??
Hi Amit,
ReplyDeleteThis is a good offer for BlackBerry customers. But these days I can't see people using BlackBerry. I even don't have any plans to buy a blackberry phone. I think this offer is just to make more people buying their mobile phones.
Hello Sri ram bro,
DeleteI agreed k these days people aint using BlackBerry that much...but we must admit that this is the company that launched the new era of business phones.....Recently the CEO of BlackBerry said that their phones are not for all...I somehow agreed with him....
Blackberry lost its charming way back. There are more things to do for BBM. I hope this king should comeback strongly... This will be good start...
ReplyDeleteHi Mohammed,
DeleteIt is your first Comment at 'TechStake'....Do come back again and share your views....I agree k BlackBerry lost its charms in the hands of Android and iOS powered smartphones....and now the company is revamping its strategies to bounce back....I don't want them to quit.....
This is an useful post for Blackberry fans and as it is an exclusive phone with premium features, it wouldn't suit for my budget :P
ReplyDeleteJust kidding, thanks for sharing this news :)
Hi Nirmala Mam,
DeleteThanks a lot for stopping by and commenting.....Nowadays the BB phones aren't that costly...but its true that there are better options on same price range though....
Hi Amit,
ReplyDeleteBlackBerry got hit hard and were left reeling. This, is one of their many attempts to get back to their old 'level'. As you said, they 'were' leaders once. There's no questions raised about their quality. But the problem is that others like Samsung and Apple have come up with attractive phones and prices!
This, according to me is a win-win for both BalckBerry and its users! Free/discounted apps for users and a chance for BB to recover the ground they lost in recent years.
Great write up bro!
Arun
Hi Arun,
DeleteIt is your first Comment at 'TechStake'....Do come back again and share your views....
Bro, its all about coming up with something new and exciting....BlackBerry failed in this while compared to Google, Samsung or Apple.....but now they have understood their mistakes...Hope the future is good for them...