On last Thursday the internet giant Yahoo!
completed yet another acquisition of a popular start up ‘PlayerScale’ on which various popular power games played on
devices like tablets, consoles, smartphones or personal computers.
You all know that just a few days back Yahoo splurged $1.1 billion to
acquire popular blogging platform Tumbler to attract the youth. The company
added that a large part of the online audiences is belonged to the youth and
teenagers, and to buy out Tumbler is a part of its well-planned move to woo them.
The news that Yahoo bought yet another company, which is Northern
California-based PlayerScale, came to us just three days after the Tumbler
buy-out. It looks like Yahoo is in a mood of acquiring companies to bring back
its lost glory from the current internet king Google.
Yahoo
eventually mailed an official statement to AFP to confirm the news. In that
statement Yahoo said, “Today we acquired
PlayerScale. We intend to continue to support and grow PlayerScale's
technology, and we look forward to building great new experiences on Yahoo!
using the PlayerScale platform."
Though the news is confirmed, but still the
financial terms and conditions of deal were not disclosed yet. Both the
companies have been able to keep that secret till now, but we can easily assume
that it did cost quite a lot for Yahoo.
PlayerScale’s
thought on the acquisition
The Chief Executive of the PlayerScale Mr.
Jesper Jensen published a blog post recently. In that post he put some lights
on need of the deals, and how would it eventually help its users. He explained
briefly about his own company, and how it would be able to serve better from
now on. The following is small excerpt of he actually wrote on the post.
"Our goal has always been to help developers build the best
possible games. With Yahoo's backing, we can crank out awesome products and
improvements to our platform faster than ever before. We have spent the past
four years growing a three-person startup into a product that powers games
played by over 150 million people worldwide and we are adding over 400,000 new
users every day."
How
PlayerScale platform works?
Basically the PlayerScale platform helps to
handle loads of key features like multi-player game, payment handling, online
chat, and a few others by working behind the scenes. It is compatible with a
vast range of devices, which makes it a standalone from the other companies of
its niche.
Yahoo’s
approach under Marissa Mayer’s leadership
In July 2012 former Google executive Marissa
Mayer was appointed as the Chief Executive Officer at Yahoo!, and since then
under her leadership the internet pioneer has completed a series of successful
acquisitions including the startups Stamped, Alike. It even bought “Summly’,
which is a cool application that developed by a young British entrepreneur.
The next target of Yahoo might be the online
video website Hulu. As per reports, Yahoo is keeping a firm eye on this video
streaming site after its bid to acquire a majority stake in one of the most
popular video streaming sites ‘Dailymotion’ was rejected in May 2013.
Mayer is trying her level best to revive the
lost fortunes of the company by giving importance to the gadgets, mobile
devices, personalized digital content, and video. Basically Yahoo is targeting
the youth by providing priorities to such things that might be able to attract
them to come back to the internet pioneer. She is eying for elevating the
popularity graph of the company outside the United States.
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