South Korea-based global mobile device maker Samsung Electronics officially launched Galaxy Star in India to hold its coveted pole position in the country’s smartphone market. Galaxy Star is eventually the cheapest smartphone of Samsung’s most popular Galaxy series, and it will cost Rs. 5,240.
Mr. Vineet Taneja, who is the current Samsung Mobile Country Head, announced an official statement about the launch in the city of dreams Mumbai. In that statement he said, “Galaxy Star is a device that provides superior value to consumers based on its features, intuitive performance and design features. We want more and more feature phone users to upgrade to the Samsung Galaxy Star."
Being the cheapest device on the series, Galaxy Star will mostly compete with Nokia’s most popular ‘Asha’ series of smartphones, which are perfectly suited for similar price range. ‘Star’ will also have to compete with the similar offerings (price and features) with the likes of local Indian companies like Karbonn and Micromax.
It has to be added here that before the official launch of ‘Star, the cheapest smartphone on the series for Samsung was ‘Galaxy Y’, and it had the price tag of Rs. 5,890. Samsung is eying the middle class people of India, who are more likely to go for the smartphones with this type of price range.
Galaxy Star is offering Dual SIM service, and it will be powered by A5 1GHz processor with the world famous operating system of Android 4.1.2 (jelly Bean). It has 512 MB RAM, 2 mega-pixel camera, and a three-inch capacitive touch screen. The internal storage of the said device is 4 GB, which can easily be expanded up to 32 GB with the help of micro SD cards.
After the launch of ‘Star’, Samsung eventually enhanced his own portfolio in the smartphone category. As per now it has 15 rocking smartphones which are priced between Rs. 5,240 to Rs. 41,500. The most expensive smartphone of the series is Galaxy S4, and the world’s largest smartphone maker already sold 10 million units worldwide.
According to a recent report that has been prepared by the CyberMedia Research (CMR), around 221 million mobile handsets were shipped to India in 2012 only. This implies the growing demand for the mobiles among the common Indian people. Currently smartphones are having around 7% share of the overall handset market, but it is seeing a steady growth with a good acceleration rate in last two years or so.
The other highlighting factor of the report is that the high-end mobile grew at a mind-blowing rate of 35.7% from 11.2 million units in 2011 to 15.2 million devices in 2012. It is easily understandable that Indians are still preferring the high-end mobile devices that generally available for the price range of Rs. 5,000-6,000. Considering this awesome growth of this category the global device makers are focusing on making such devices that are affordable and stylish as well. The main motto of this attitude is to help feature mobile phone users upgrade to smartphones with super ease, the report added.
CMR reported that currently Samsung is leading in this category with a total market share of 43 per cent, and it is followed by the owner of ‘Asha’ series Nokia (13.3%), and Sony (8.2%).
Synopsis of the specifications of Samsung Galaxy Star duos
· 1GHz processor.
· 512 MB RAM.
· 3-inch capacitive touch screen with QVGA display.
· 2 mega-pixel rear camera.
· 4 GB internal storage (up to 32 GB expandable with micro SD).
· Dual SIM facility.
· Bluetooth 4.0, Wi-Fi 802.11 b/g/n, 2G (Edge), GPS compatible.
· Android 4.1.2 (jelly Bean) Operating System.
· 1200 mAh battery.
· 11.90 mm thick and weighs 100.5 grams.
· 3.5 mm audio jack, FM radio with recording and RDS.
Samsung Galaxy Star is priced at 5.240 (MRP), but it is easily available for Rs. 4.990 in the Indian market. Samsung also added special benefits with this device, as it will come with 250 MB of free 2G data/month for two months from Vodafone. This free data offer will be available for the users who will own the device within 31st July. 2013.
So, are you exciting for owning ‘Galaxy Star’? Which smartphone or high-end mobile are you using now? Don’t forget to tell us in the comments box below.