Leading Telecommunication Company of India Bharti Airtel announced that it is going to introduce a cool service named as ‘Free Zone’, by which subscribers will be able to use several Google services like Google+, Gmail and Google search on their mobile phones for free of cost.
Eventually on this Wednesday Airtel made it clear that it has tied up with the search engine giant Google to launch this new service for the well-beings of its users. Though the telecom giant published a statement to clear that the users will have to pay for accessing advanced features such as attachment downloads and a few others.
Here we are adding a small excerpt from the official statement of Airtel. Here it goes,
"Free Zone powered by Google, will give Airtel mobile customers access to mobile web search and feature phone friendly versions of Gmail and Google+ in India. The first page of a website linked from search results is provided at no data cost."
Airtel added that if a user leaves the dedicated Free Zone to dig into the deeper portion of a website or download a certain attachment then he/she will be notified about the data costs. That user will also be provided with suitable data package in order to complete the purchase with ease.
Mr. N Rajaram, who is the Chief Marketing Officer (Consumer Business) at Bharti Airtel, explained some of the features and importance of the new service in recent times. He said, "In this market, where feature phones predominate, our association with Google to bring Free Zone to India will encourage millions of users to discover the power of mobile Internet for the very first time and leverage the amazing world of information search, email and social collaboration at no incremental cost."
This means if you are an Airtel subscriber then from now on you will be given unlimited access to Gmail from your suitable mobile browser, but there is catch. Suppose you click on a link of a certain mail or an attachment within the main email body then you will be directed to a webpage from where you can purchase the best available data package to complete your task.
Just like that users can search over the internet and access the very first page of their desired websites from the Google search results for absolutely free of cost. But if they choose to go further into a website by clicking on any link or image then they are directed to a page with options of purchasing suitable data package.
Mr. Rajan Anandan, who is the Vice President and Managing Director of Google India, also added its own view and his company’s vision on this particular topic. He said, “The mobile Internet user base is growing really fast in India. We hope this initiative will encourage more Indians to experience the value of the Internet and gain from it."
We think Airtel is mainly targeting the youths of India with by introducing this new service ‘Free Zone’ to offer Google+, Gmail and Google search for free. It has partnered with the almighty Google itself to offer the best possible services to its users.
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