Leading Telecommunication Company of India Bharti Airtel announced that it is going to introduce a cool
service named as ‘Free Zone’, by
which subscribers will be able to use several Google services like Google+,
Gmail and Google search on their mobile phones for free of cost.
Eventually on this Wednesday Airtel made it clear that it has tied up
with the search engine giant Google
to launch this new service for the well-beings of its users. Though the telecom
giant published a statement to clear that the users will have to pay for
accessing advanced features such as attachment downloads and a few others.
Here we are adding a small excerpt from the official statement of
Airtel. Here it goes,
"Free
Zone powered by Google, will give Airtel mobile customers access to mobile web
search and feature phone friendly versions of Gmail and Google+ in India. The
first page of a website linked from search results is provided at no data
cost."
Airtel added that if a user leaves the dedicated Free Zone to dig into
the deeper portion of a website or download a certain attachment then he/she
will be notified about the data costs. That user will also be provided with
suitable data package in order to complete the purchase with ease.
Mr. N Rajaram, who is the Chief Marketing Officer (Consumer Business) at
Bharti Airtel, explained some of the features and importance of the new service
in recent times. He said, "In this market,
where feature phones predominate, our association with Google to bring Free
Zone to India will encourage millions of users to discover the power of mobile
Internet for the very first time and leverage the amazing world of information
search, email and social collaboration at no incremental cost."
This means if you are an Airtel subscriber then from now on you will be
given unlimited access to Gmail from your suitable mobile browser, but there is
catch. Suppose you click on a link of a certain mail or an attachment within
the main email body then you will be directed to a webpage from where you can
purchase the best available data package to complete your task.
Just like that users can search over the internet and access the very
first page of their desired websites from the Google search results for
absolutely free of cost. But if they choose to go further into a website by
clicking on any link or image then they are directed to a page with options of
purchasing suitable data package.
Mr. Rajan Anandan, who is the Vice President and Managing Director of
Google India, also added its own view and his company’s vision on this
particular topic. He said, “The mobile Internet
user base is growing really fast in India. We hope this initiative will
encourage more Indians to experience the value of the Internet and gain from
it."
Final Words
We think Airtel is mainly targeting the youths of India with by
introducing this new service ‘Free Zone’
to offer Google+, Gmail and Google search for free. It has partnered with the
almighty Google itself to offer the best possible services to its users.
What are your thoughts on it? We would love to hear your thoughts, so
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