Mobile applications have earned tremendous popularity over past
few years, and several talented developers have become millionaires only by
marketing their apps effectively in the worldwide market. As we all know that
the number smartphone owners are continuously rising with a very high
acceleration rate. Many global mobile making companies are frequently offering
much affordable smartphones to the users.
Now the question is how to use this emerging potential market to make
some decent money out of it. Well, smartphone users love to install cool apps
to their phone to make their life exciting, to stay updated with latest news,
to check health and other details or even to reduce their monthly phone cost. There are many types of apps that are
currently available for download in various leading app stores. Some of them
are free and some of them are paid. Millions of applications are being
downloaded by the smartphone users in every day from every single corners of
the world.
By now you might have understood the immense possibilities of choosing
successful career of a mobile application
developer. There are several examples of such entrepreneurs who developed a
successful app and became a well-known celebrity, and currently they are
literally minting money. If you have proper skills in this base then the future
is huge for sure.
Today I’ll not discuss about how to develop a mobile application, rather
I’ll try to focus on the effective ways of promoting a mobile app to make
decent money out of it. Suppose you have developed a killer app with all the
advanced and cool features. But is that enough to ensure the success of it in
the global market? Certainly not, as your app must need to secure a dedicated
position in the app store to attract worldwide users towards it.
As a mobile app developer, you must adapt an
effective marketing strategy for your app. This is the first and foremost thing
to do for sure. It’s true that the features of the app will certainly attract downloads
and installs, but without a proper promotional strategy it is next to
impossible for the app to get an insignificant number of downloads.
People have become more and more smart over
the years, and it is not that easy to fool them with some crappy apps. It is
very crucial to market your new mobile app effectively, and provide exact explanations
of all of its best features to attract the much-needed attention of the
targeted users. However, you also need to update your app repeatedly by adding
new features into it to fulfill the interests of the existing users.
Now let’s dig into the main part of this article, and try to understand
how you can promote your app effectively to earn money from it.
1. First Launch a Free Version of the App
Everyone loves freebies right, so it is the correct way to offer the
free version of the app in the first period in order to create a solid buzz
around it. You shouldn’t add your app directly into the paid category at the
initial stages. First release the free version of the app with a few limited
features to make people aware of it on the first place. This approach will
surely help any users to decide whether your app will be useful to them or not.
If your app is good enough, then it’ll engage the users, then you need to honor
the feedbacks that are given by the targeted users. This will allow you to
unveil the paid version of your app with loads of newly added features into it.
You have to make the app special, and it must worth every
penny, otherwise none will invest their money into it.
2. Different/Unique
Approach of Presentation
The success of an app is directly proportional to the effective ways of
presentation of it in front of larger audiences. It is the main key indeed, and
the way you present your app to the people also makes a
huge difference. Undoubtedly a unique and different style of presenting will attract
the users towards it. It has to be mentioned here that the medium, on which the
app is being presented, is equally important, and you need to choose the right
medium for it with utmost care and intelligence. For instance, if your app is for
educational purposes then you must promote it on popular educational websites
and other related platforms that can drive more targeted users towards it. You
should consider promoting the app in the leading social media sites like Facebook, Twitter, and LinkedIn too, as these sites have millions of active
monthly users.
3. Regularly Study
and improve your App after the launch
Many potential mobile app developers failed
in this market, just because they had neglected their app after its launch.
It’s not the correct way, as you must follow the after effects to understand
its true potentialities. Suppose, you have launched your app in the leading app stores, and it is now available for download for
the users. After that you need to invest some time of yours to study the usage
data, feedbacks, number of downloads of the app. It is must do thing, and it
will ensure the lead your app to the eternal success. You should devote
yourself in improving the app in every manner possible, and for that you surely
have to know what users are linking in your app and what they aren’t. As I
mentioned before you must release periodic updates for the users to keep them
engage with your app, otherwise they will find it boring after few days. You
can offer some exciting bonuses to the active users by asking for their serious
contributions towards the overall improvement of the app. It will definitely
increase sales along with the download rates.
Wrap Up
These
are the top 3 tips to market your app,
and make money out of it. Have you
found this article useful? Do you have any other tips that can be added to this
article? If yes, then please let me know by commenting below.
Do you like this topic? If yes then why not
consider sharing it in social media sites?
Nice information this will give ideas for business individuals to really have mobile application for the businesses.
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