Canada based global smartphone making company BlackBerry has introduced yet another device named the BlackBerry 9720 in Indian market with a price tag of Rs. 15,999. It will be running on the BlackBerry 7.1 Operating System instead of the newly-launched revamped BlackBerry 10 mobile OS platform.
Last month the company unveiled this new smartphone while promising that it will hit the highly potential markets like Latin America and Asia in upcoming weeks. Expectations are quite high this time with this device, and the makers are hoping to accelerate their ongoing comeback process with this launch.
The BlackBerry 9720 measures 12mm in thickness and weighs only 120 grams just like the other similar devices of company’s Curve series phones. It sports a QWERTY keyboard along with a 2.8-inch touchscreen display screen (TFT LCD). The screen offers resolution support of 360*480 pixels with a fairly modest pixel density of 214 ppi. It is having an 806MHz Tavor MG1 processor while featuring RAM capacity of 512MB.
This BlackBerry phone boasts a 5-megapixel rear shooter which comes with 4X digital zoom and options for image stabilization. The camera also supports LED Flash, but sadly the device is not having a front facing camera for video calling. It is backed up by a 1,450mAh removable battery which can easily deliver 432 hours of standby time and up to 7 hours of talk time.
It is true that the new BlackBerry 9720 supports only 512MB of inbuilt storage which is quite low while comparing with similar offerings of rival companies. But its memory is expandable by up to 32GB with the help of a microSD card. The device supports some useful shortcut keys such as BBM and BBM Voice. These keys have been nicely placed on the sides of the phone. It is also supported with FM radio facility and for connectivity purpose it is equipped with options like Bluetooth, GPS/ aGPS, Wi-Fi and 3G.
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Mr. Sunil Lalvani, who is the Managing Director at BlackBerry India, was present at the launch event. He expressed his utmost joy while unveiling the device. He said, "The new BlackBerry 9720 smartphone builds on the incredible success of the BlackBerry 7 OS. This new smartphone is absolutely stunning and provides an ideal choice for urban youth and customers who are looking to upgrade from a feature phone or existing BlackBerry Curve smartphone to an affordable, easy-to-use smartphone with rich messaging and social networking connectivity."
It is announced that the BlackBerry 9720 will be having five different color variants which are Black, Pink, Purple, Blue and White. As per company’s claim the new device the smartphone will hit stores from September 14 of this month only.
Key Specs of BlackBerry 9720
1. 2.8-inch touchscreen display screen (TFT LCD)
2. Resolution support of 360*480 pixels and pixel density of 214 ppi
3. 806MHz Tavor MG1 processor
4. 512MB RAM
5. 512MB of internal storage (expandable memory up to 32GB)
6. 5-megapixel rear shooter with LED Flash support
7. BlackBerry 7.1 Operating System
8. 1,450mAh battery
9. Bluetooth, GPS/ aGPS, Wi-Fi and 3G
10. QWERTY keyboard with shortcut keys for BBM and BBM Voice
Price: Rs. 15,990
Currently BlackBerry is going through a very critical condition, and its much-awaited launch of BlackBerry 10 series didn’t go as per plans. The comeback trail is facing many obstacles and the future of this brand isn’t looking good at this moment. The BlackBerry 9720 is an affordable smartphone with some decent features, and it is mainly targeting the featured buyers across the world.
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