Marissa Mayer led Yahoo Inc. has recently acquired yet another company named Bread to carry on the momentum of their ongoing business plan. This news came on last Saturday only, and it is the latest addition to the list of Yahoo’s successful buyouts.
Bread is a small technology company which mainly specializes in providing the URL shortening services. These days many affiliate marketers, blogs generally use shorter version of a long URL for many purposes. With the help of this Bread allows its coveted users to design and target various advertisements to the blog/website readers who eventually click on those especially customized links.
A certain Yahoo spokesperson officially admitted the acquisition. He said "Through this acquisition, we`re gaining a team of six engineers and product managers who will join our advertising technology organization in Sunnyvale.”
Bread came up with a very unique idea of showing ads since its inception in the year of 2011. It basically allowed the registered users to create and then install ads that the readers would likely be clicking through while visiting the shortened version of the URLs. It basically helps every small, medium and large publisher to monetize their own published contents in a unique way.
The small tech company too released an official company statement at their website in order to acknowledge this news publicly. In the statement it said, "When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content."
However, Bread was facing many troubles in last few months, and it was running in loses. The company was basically shuttered and needed a fresh start for sure. I think that might be the reason for the developers of the Bread to accept the offer of the pioneer of the Internet.
The company statement added that all the Bread links will remain active till November 11, and till then the publishers should switch the customized links to another popular URL shortener named bit.ly.
If you remember Yahoo hired ex Google executive Marissa Mayer around a year back, and under her leadership the company has been going through several major changes. Eventually Yahoo has acquired more than 20 startups in the past one year only including the likes of Tumbler, PlayerScale, Rockmelt, Qwiki and a few more. The company has even upgraded its eMail service multiple times and changed the official logo too during this short time span.
Currently Yahoo’s main target is to attract the young generation towards its, and it has basically adapted Google’s idea to provide multiple useful tools to them. On that going momentum Yahoo acquired Bread and now is planning to modify and develop it to provide much better services to the online publishers.