Marissa Mayer led Yahoo Inc. has recently acquired yet another company
named Bread to carry on the momentum
of their ongoing business plan. This news came on last Saturday only, and it is
the latest addition to the list of Yahoo’s successful buyouts.
Bread is a small technology company which mainly specializes in
providing the URL shortening services. These days many affiliate marketers,
blogs generally use shorter version of a long URL for many purposes. With the
help of this Bread allows its coveted users to design and target
various advertisements to the blog/website readers who eventually click on
those especially customized links.
A certain Yahoo
spokesperson officially admitted the acquisition. He said "Through this
acquisition, we`re gaining a team of six engineers and product managers who
will join our advertising technology organization in Sunnyvale.”
Bread came up with a very unique idea of showing ads since its inception
in the year of 2011. It basically allowed the registered users to create and
then install ads that the readers would likely be clicking through while visiting
the shortened version of the URLs. It basically helps every small, medium and
large publisher to monetize their own published contents in a unique way.
The small tech company too released an official company statement at
their website in order to acknowledge this news publicly. In the statement it said, "When we launched
Bread in 2011, our goal was to help social media influencers and publishers
better monetize their online content."
However, Bread was facing many troubles in last few months, and it was
running in loses. The company was basically shuttered and needed a fresh start
for sure. I think that might be the reason for the developers of the Bread to
accept the offer of the pioneer of the Internet.
The company statement added that all the Bread links will remain
active till November 11, and till then the publishers should switch the
customized links to another popular URL shortener named bit.ly.
If you remember Yahoo hired ex Google
executive Marissa Mayer around a year back, and under her leadership the
company has been going through several major changes. Eventually Yahoo has
acquired more than 20 startups in the past one year only including the likes of
Tumbler, PlayerScale, Rockmelt, Qwiki
and a few more. The company has even upgraded its eMail
service multiple times and changed the official logo too during this short time span.
Final Words
Currently Yahoo’s main
target is to attract the young generation towards its, and it has basically
adapted Google’s idea to provide multiple useful tools to them. On that going
momentum Yahoo acquired Bread and
now is planning to modify and develop it to provide much better services to the
online publishers.
