On this Monday the ultimate search engine king Google announced the launch of a new format of showing ‘Product listing Ads’ in India. The
search engine said that it has come up with this service in order to help the
end users by providing relevant information on brands, prices,
and images of products to them. This will eventually help the web users to shop more
conveniently both on the online and offline.
Every single day
millions of people use the easiest Google Search option in order to study and
discover the best available product to purchase on the best possible price both
offline and online. They also use it to gather as much information as they can
about the features of the products before making the final decision of owning.
The new ad format of
Google has been made with the purpose of connecting users to rich
product-information in the likes of brands, prices and looks. Google India
recently published an official statement to acknowledge the whole matter, and
it said that it will help the users of India in a very big way in the days to
come.
This means from now on
when a person will enter a query related to the shopping purposes then the
dedicated Google.Co.In will come up
with its Product Listing Ads. These ads will appear on the right-hand side of
the Search Engine Results Page (SERP) just above the usual text ads. The
statement even added that the new ads will also be labeled as ‘Sponsored’.
The statement explained
that this new service (ad format) will help users to compare between the brands
of their desired products. They can compare the features, looks, and the prices
of the products in order to decide which one will be the best according to
their needs.
Another important
feature of this new Google’s Product Listing Ads service is that it is
basically opening a grand opportunity for the online merchants to showcase
their business and key products in front if the larger audiences and promote it
easily to interested buyers as well. This will surely increase the conversion
rate for the merchants which will eventually boost up their net profits.
Feedback
Have you seen ‘Product
Listing Ads’ yet while searching on Google? What is your take
on it? Please feel free to share your views with us on this matter. Don’t for
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